20 November 2025
Empathy is the New Expertise

If there’s one thing I’ve learned from years of helping people think about money, it’s this — financial success has very little to do with spreadsheets and everything to do with people.
How we make decisions. How we feel. How we talk to each other about what matters most.
At Kernel, we spend a lot of time considering not just what people invest in, but how they engage with their money — because that’s where confidence and long‑term clarity really start.
1. Expertise means nothing if people can’t feel it.
It’s easy to focus on numbers, models, and market logic. But the people on the other side of those numbers need something deeper — to feel understood.
Information is useful, but insight is human. The most powerful financial conversations are the ones that meet people where they are, reflect their values, and help them see the bigger picture.
2. Every interaction around money is emotional.
Money touches every part of life — family, security, identity, purpose.
That’s why good financial conversations aren’t just about accuracy; they’re about empathy. Before deciding what to say, think about how you want someone to feel: reassured, seen, and confident in their next step.
3. Listening beats logic.
Real understanding comes from curiosity, not from ticking boxes.
Ask the second question. Notice what people emphasise, what lights them up, what makes them uneasy. Everyone’s version of financial success looks different — and the only way to support that is by truly listening.
4. Confidence creates space for connection.
When we’re too focused on being “right,” we forget to be present.
Confidence doesn’t mean having every answer; it means having the calm to pause, observe, and trust the process. Sometimes the most valuable thing we can do is simply sit with someone while they untangle a decision.
5. Systemise the human stuff.
Empathy shouldn’t disappear when things get busy. Simple systems can help make empathy practical: notes on what matters to someone, the milestones they’re chasing, the language that resonates with them.
That’s what turns annual reviews or money check‑ins into meaningful conversations — because you’re not just revisiting their portfolio; you’re revisiting their story.
6. Fit matters.
Not every relationship around money will feel easy, and that’s okay.
The best ones are built on trust, transparency, and shared perspective. When both sides value connection and understanding, everything else — from investment choices to long‑term planning — flows naturally.
Final Thought
Money will always involve maths, but the real skill is in making those numbers meaningful.
Empathy doesn’t replace expertise; it amplifies it. Because when people feel heard, they make better decisions — and better decisions lead to better outcomes.
In the end, great financial communication isn’t about money at all.
It’s about people.

Helen Skinner
Head of Distribution and Sustainability | Kernel Wealth
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